Welcome to the Southern California American Marketing Association Website!
The Southern California American Marketing Association became a chapter of the national American Marketing Association in 1938. Initially, the chapter encompassed all of Southern California, but eventually the “Inland Empire” seceded from the Southern CA chapter and formed its own chapter, as did both San Diego and Orange counties. The Southern California chapter incorporated February 3, 1977 as a non-profit entity operated by volunteers with the purpose of the organization stated as follows in the Articles of Incorporation:
“The specific and primary purposes are: foster
scientific study & research, develop marketing principles, develop
scientific marketing management, improve methods of marketing research,
contribute to the teaching of marketing, study legislation, and improve
marketing personnel.” (Article II a.)
The chapter currently serves Los Angeles and Ventura counties, and our membership has grown to over six hundred members.
Our Mission Statement is:
"By facilitating and promoting alliance partnerships, the SoCalAMA is a conduit of marketing expertise, education, and networking opportunities for individuals and businesses across sectors and industries in Southern California."
We meet these objectives through monthly meetings and workshops with the marketing “movers and shakers” in the Los Angeles metro area. Frequently we partner with other marketing-related associations such as the Direct Marketing Association (DMA) and the Product Development and Management Association (PDMA).
Here are five compelling reasons to become a member of our organization:
Professional Development
To stay current in the field through meetings, workshops, a newsletter and more.
Network and Grow
To meet with the finest marketers in the country who are disciplined professionals from leading companies or visionary academics.
Volunteer, Contribute and Shine
Join a SoCalAMA committee and apply your skills to work with respected colleagues and professionals. If you would like to get involved, click here.
Career Development
The AMA is the premier professional association dedicated entirely to all aspects of marketing. Membership is critical to career growth.
Member-Only Discounts
AMA members receive discounts on AMA events, conferences, and programs in addition to discounts on marketing publications, journals and books.
If you would like to become a member now, click here to complete online, or download and complete, the membership application. We look forward to welcoming you as a new member!