The Growing Power of The "C" in B2B Marketing Today
B2B companies are realizing the importance of meeting the needs of the end consumer, no matter where their product or service lies in the B2B2C chain. It is their strategic outreach to the consumer - whether directly or indirectly - that is maximizing the loyalty of their B2B customers and often introduces their brand to today's discerning consumer. Sandra Bell, CMO of The First American Corporation, will present an enlightening view of how many firmly rooted B-to-B organizations can use the power of the end-using consumer.
Sandra Bell serves as Chief Marketing Officer for The First American Corporation, a FORTUNE 500® company and America’s largest provider of business information. In her role she is responsible for identifying and overseeing corporate marketing strategies. She works in conjunction with First American’s national marketing and sales organization and corporate communications department in the areas of advertising, Internet promotion, corporate events and market research. Prior to joining First American, Ms. Bell served as a partner in Ervin/Bell Marketing Communications, a full-service advertising and communications agency. There she worked closely with companies involved in the consumer goods, real estate, mortgage, and financial industries for two decades.
Bell is currently involved with key industry and community organizations, including the CMO Council, which is comprised of senior marketing and brand-decision makers from some of the world's foremost brands; and the National Investor Relations Institute, an international organization with more than 4,500 members, many of which represent the world's largest publicly traded companies. Bell graduated with honors from California State University at Fullerton.
Event Details
Date: Thursday, May 15, 2008
Location: The Renaissance Hollywood Hotel 1755 N. Highland Avenue, Hollywood
Costs:
Member Fee - $55.00(This rate applies to So Cal AMA Members ONLY. You must submit a valid member number to register. Please email socalama@socalama.org should you need your member number.)
Non-Member Fee - $65.00
Student Fee - $45.00 (This rate applies to students ONLY. Either a valid membership number must be submitted OR a valid student ID must be present at time of registration.)
So Cal AMA STUDENT *Special Rate* (No Meal) - $0.00 (This rate applies to active So Cal AMA Students ONLY. A valid member number must be given when registering.)
Agenda: 6:00 p.m. Registration & Networking 7:00 pm. – 9:00 p.m. Dinner and Program
