Case Study: How Health Net of California's "Healthy Heart" Marketing Campaign Turned a Healthy Profit
Krista A. Bowers
Medicare Officer, Health Net of California
Senior Products Division (SPD)
Marketing Officer
Krista Bowers is Medicare officer for Health Net of California, a subsidiary of Health Net, Inc. Ms. Bowers is responsible for the administration of Medicare Advantage programs in California and has direct profit and loss (p&l) responsibilities for Health Net's Western Region Senior Products Division.
Ms. Bowers joined Health Net, Inc. in 2003 as vice president, Marketing with responsibility for the company’s marketing activity, including strategy, advertising, research and communications. She has more than 18 years of marketing experience in various industries including airlines and packaged goods.
Prior to joining Health Net, Ms. Bowers served as staff vice president of communications for Blue Cross of California, account director for Coca Cola and UPS Asia for McCann-Erickson World Wide, and marketing supervisor for Cathay Pacific Airways.
Ms. Bowers earned a bachelor’s degree in liberal arts from the University of California, Los Angeles.
Event Details
When:
Thursday, June 19, 2008 6:00 p.m. – 9:00 p.m.