The Crucial First 100 Days of a New CMO or Marketing Leader
Managing the Political, Cultural and Operational Minefields to Achieve Extraordinary Success
In today’s increasingly mobile workforce successful leaders at all levels get traction in their companies fast. Whether you are just entering a new company, a new position, or need a “re-launch” in your current position, planning your first 100 days is crucial to success. Leaders and execution of their plans are made in the first 100 days of their new role in an organization.
This highly interactive, case study based presentation focuses on improved techniques for a new CMO or other marketing executives (as well as those who support/coach executives) to maximize success in the first 100 days and beyond.
The session includes assessment methods for examining the cultural, political, team and structural issues that the individual must understand and balance- quickly. In addition, there will be a review of several practical techniques of how to translate executive marketing vision into “engaged execution” by tapping into the entire workforce and other stakeholders via collective learning. Scott Hamilton takes you on a journey through success and failure with examples from recent high-profile (and early) exits by the CMOs and other organizational leaders of major corporations. It becomes clear that actions taken prior to taking a position and immediately after hire make all the difference in effectiveness.
By participating in this session, you will find out how industry leaders use internal engagement techniques to reinforce and explain the values and behaviors that reflect their brand promise and turn their entire organizations into an effective marketing machine.
Among the topics covered:
• A strategic template for the first 100 days • How to launch an effective internal branding effort • Top ten critical mistakes that lead to an early exit • Building total commitment to the your vision in 30 days or less • 3 new coaching tools for use in supporting the new executive or others new to their role • How to develop an “executable plan” that leverages internal resources more effectively for improved marketing support
About the Speaker: Scott Hamilton, Co-founder of Allign, has devoted over 20 years to the successful improvement of executive and workforce performance in Fortune 500 through mid-market companies. As both an internal corporate executive (AlliedSignal, Nestle, McDonalds) an external coach, Scott has helped leaders to improve their personal effectiveness. His methods have been known to produce improved employee retention, productivity, and improved business results.His organizational expertise includes the use of cultural and operational assessment tools, executive development; strategic planning; leadership team effectiveness programs and the pioneering use of “collective intelligence” alignment programs.
Details:
WHEN: Thursday, March 20, 2008 6:00 PM - 9:00 PM Pacific Time Zone
WHERE: The Luxe Hotel- 11461 W Sunset Blvd Los Angeles, CA 90049 (310) 476-6571
Agenda:
6:00 PM - 6:30 PM - Registration Networking
6:30 PM - 9:00 PM Dinner
7:00 PM - 9:00 PM Event
Event Registration:
Member Fee - $55.00
Non-Member Fee - $65.00
Student Fee - $51.00
NOTE: STUDENTS MAY REGISTER FOR FREE HOWEVER; THEY WILL NOT BE SERVED DINNER. SPECIAL STUDENT REGISTRATION SEATS ARE LIMITED.
Parking is Valet only and is $7.00. There is no parking validation for this event.
Register for this Event Today!
Refund Policy - NO REFUNDS
*Please note that all event sales are final, and a full or partial refund WILL NOT be available to individuals who are unable to attend due to outside factors.
