There’s No Business That’s Just Show Business: The Ins and Outs, and Highs and Lows, of Entertainment Marketing
Marketing’s tough. You can be handed a great product or a bad one and it makes no difference: you’ve got to bring it to market with the best strategy, research and creative resources you can muster and hope you succeed. You watch and wait and, inexplicably, sometimes despite your best efforts, great products fail. And mediocre ones actually succeed . . . at first.
Think it’s any different in the world of show business? Sitting here in the entertainment center of the universe, chances are you know the answer is no. Get the true inside story by joining the Southern California American Marketing Association and Allyson Terry-Goldsby, Vice President, Marketing for Sony Pictures Television for dinner and some great networking on Thursday, April 17 at 6 p.m., at Cinespace, right in the middle of Hollywood (where better?) as Allyson takes us on a stroll through a day in the life of one of the highest-profile entertainment studio marketing departments in the business and shares what she’s learned about the bedrock importance – even in the exciting, electric, hyper-media world of Tinseltown – of knowing your target audience, doing your research and sticking to your creative brief. And not falling in love with your dazzling promotion unless you know it’s right. You’ll see some great creative, and some that’s not so great, for shows you’ll never forget . . . and some you may no longer remember. You’ll laugh. You’ll cry. You’ll eat. You’ll network. You’ll marvel at your surroundings. And we think you’ll learn.
About Allyson Terry-Goldsby
Allyson is Vice President of Marketing with Sony Pictures Television in Culver City, where she’s responsible for overseeing all promotional support functions for several major network, syndicated and cable properties, including:
• Development and implementation of marketing programs and strategies • Production of promotional and sales materials (on-air, radio, online, print, and outdoor) • Budget creation and administration • Merchandising and licensing deals • Website strategy and development • Event management and marketing • Senior-level liaison with programming, business affairs, research, media relations, and affiliate marketing departments
Allyson has crafted countless successful viewership and rating-boosting promotions for many prominent Sony properties, and her awards include a Gold Telly for an “out of the box” promotion for PYRAMID with Donny Osmond. Prior to Sony, she held marketing and management positions with DIRECTV and Paramount Domestic Television in Hollywood. At Paramount, she developed and implemented creative promotional events and strategic initiatives to boost the success of ENTERTAINMENT TONIGHT and played a significant role in the promotional presence/launch of REAL TV.
Event Details
Time: 6:00 p.m. – 9:00 p.m.
Location: 6356 Hollywood Blvd, at the corner of Ivar and Hollywood on the top floor.
Parking: Valet service is available just East of Cinespace on Ivar. Our service, First Class Parking, will take your car on the West Side of Ivar, South of Hollywood B. Your pick up will be on the East Side of Ivar (South of Hollywood Blvd). Valet is $10.00 prior to 9:30p, and then $12.00 for the remainder of the night. Public Parking lots are widely available. We recommend the covered lot at Sunsent and Vine behind the Borders
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Refund Policy - NO REFUNDS
*Please note that all event sales are final, and a full or partial refund WILL NOT be available to individuals who are unable to attend due to outside factors.
