As companies face increasing competition from globalization and productivity gains, the necessity of moving beyond price as a competitive advantage becomes paramount. To succeed in the new economy, you must leverage your company's distinct value to satisfy customer needs while building and retaining their loyalty. Although this applies to all companies irrespective of size, it is particularly Important for small businesses -- for whom it can provide a powerful edge beyond price in the bidding process. Join the So Cal AMA for dinner and a panel discussion on how to compete by identifying and developing that unique quality that makes your company stand out from the crowd! The panel will specifically address:
Breaking down the walls of conventional thinking on competing in the marketplace
An overview of how powerful brands, such as Apple, Target and Toyota, deliver their own intrinsic offerings to customers and charge prices reflective of the value they provide
Understanding your current competitive landscape
Assessing how customers perceive value and the opportunities that exist to redefine value
Developing a strategy to leverage your company’s value for sales and success
About Our Panelists:
Moderator: Katherine Holland, Vice President, The Pollux Group, Inc. Katherine is an AMA member and qualitative research consultant who moderates focus groups on a variety of topics, with an emphasis on brand positioning, ad testing, and new product development.
Panelist: C. Scott Hindell, business consultant and portfolio manager. Scott consults with a diversity of well-known companies and teaches business development for the UCLA Extension.
Panelist: Dr. Beverly Tillman, Founder and President of The Maximum Performance Group, has worked in management and marketing for over thirty years. She is the author of Outrageous Success in Business and Making the Most Out of Your Life, which help business professionals overcome obstacles to achieve maximum performance.