Kevin Chianta of THE REGAN GROUP will be speaking about the rise in emerging technologies to engage the consumer. Kevin will share insights on ways you can stay ahead of the curve by creating campaigns that allow consumers to engage in a brand through the use of technology. He will cover the topic of emerging technologies in mobile marketing through cell phones and PDAs and more.
Kevin Chianta is Senior Vice President of Marketing at The Regan Group. With over 20 years of experience in marketing, Chianta prior to joining The Regan Group acted as Senior Vice President in charge of the Southern California office of Marketing Drive Worldwide, where he lead integrated marketing teams for Bimbo Bakeries (Oroweat Bread, National and ASM), Bandai America (Power Rangers, Tamagotchi), Hilton Hotels, Plantronics, Johnson & Johnson and Dockers.
Chianta’s expertise runs the gamut of promotion disciplines from national account planning and execution to local account specific marketing. His efforts have won Golden Reggies awarded by the PMA and the elusive Golden Shopping Card awarded by PROMO Magazine.
Please join the Southern California Chapter of the American Marketing Association for dinner and a lively discussion of how to market standing on the cutting edge of technology without getting bloody feet.
Time: Thursday, June 21, 2007 6:00 p.m. - 9:00 p.m.
Location: UCLA Faculty Center 480 Charles Young Drive Los Angeles, CA 90095 310-825-0877
Cost: $50.00 Member/$40.00 if register by June 20th $65.00 Non-member/$55.00 if register by June 20th $47.00 Student/$37.00 if register by June 20th $ 8.00 Parking in UCLA Parking Garage #2