• Membership Retention: email and call local members whose membership is about to lapse to remind them to renew and increase retention; conduct exit interviews with lapsed members to learn (1-2 hours per week)
• New Member Welcome: enthusiastically email and call New and Renewing Members to encourage immediate involvement in chapter and increase participation in events and volunteer opportunities (1-2 hours per week)
• Event Networking and Facilitation: welcome members and non-members at local monthly events and encourage networking; talk to non-members about membership benefits & members about volunteer opportunities (3 hours per month, onsite at event)
• Membership Lead Generation: leverage and build our chapter prospect list through online research and targeted communication, email and phone, to existing members to encourage referrals (1-2 hours per week)
• Membership Benefits: uncover membership benefits and relevant, valuable local discounts for our members through outreach to local companies (1-2 hours per week)
• Membership Recognition: develop local membership award opportunities, tenure recognition programs, and opportunities to recognize great accomplishments of our members in the marketplace (1-2 hours per week plus attending one event per month to recognize members)
• Database Maintenance/Cleanup: call and email members to update contact information and preferences in our membership database and increase effectiveness of our Communications efforts (2 hours per week)
• Member Satisfaction: assist Board in the development of regular membership surveys, then send and compile data based on online results and written surveys received at monthly events (1-2 hours per week)
• Referral Program: work with Board to develop and maintain an active referral program to drive membership and event attendance (1-2 hours per week)
• Membership Drive: assist VP of Membership in the management of bi-annual membership drive initiatives to maximize effectiveness and return on national AMA membership discounts through emails and phone calls (1-2 hours per week for 3 months in Spring and Fall)
• Bridge Membership: work with VP of Membership and VP of Academic Relations to identify and transition Student members to Bridge Membership through calls and emails to students; Bridge Membership offers a reduced membership cost to transition students into Professional membership (1-2 hours per week or less)
• Strategic Partnership:build relationships with contacts from local marketing networking organizations and associations to develop partnerships that lead to more opportunities for our members (1 hour per week)