Feasibility Analysis: Don't Make a Blind Recommendation, Make The Right One
A feasibility analysis is an important tool that can assess the viability of starting a new value-added business, or re-organizing or expanding an existing business. Many marketers underestimate this vital tool in there marking arsenal or don't even know some of the easy steps they can take to run a feasibility analysis of there own.
Dave Skibinski, President and CEO of QuantumMethod, a strategy, communications and design firm, will provide insight into how Commercial Feasibility Analysis can strengthen product launches, increase commercial awareness (hence preventing disaster), evaluate the market potential for a new product or re-evaluate a predecessor-inherited product currently under development. Skibinski, a 20 year seasoned professional who has been featured in Business Week and SmartMoney.com, has worked with companies such as Cox Communications, Heidelberg USA, GlaxoSmithKline and SIEMENS. His current client work with QuantumMethod crosses disciplines including business and marketing planning, digital marketing and communication programs, brand development and feasibility studies.
The event is Thursday, November 15 at The Luxe Hotel at 6:00 p.m. Tickets for the event are $65 for Members ($55 discounted rate if registered by Nov. 14), $75 for Non-Members ($65 discounted rate if registered by Nov. 14), $60 for Students ($50 discounted rate if registered by Nov. 14).
The event includes a Registration/Networking Session from 6-6:30 p.m. The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. The Southern California American Marketing Association, a chapter of the national American Marketing Association established in 1938, currently serves Los Angeles and Ventura counties by facilitating and promoting alliance partnerships, the SoCal AMA is a conduit of marketing expertise, education, and networking opportunities for individuals and businesses across sectors and industries in Southern California. Dinner will be held from 6:30-9 p.m. followed by Featured Speaker from 7-9 p.m. For more information, and to register please contact SoCal AMA at (818) 641-4001 socalama@socalama.org
Details:
WHEN: Thursday, November 15, 2007 6:00 PM - 9:00 PM Pacific Time Zone
WHERE: The Luxe Hotel 11461 W Sunset Blvd Los Angeles, CA 90049 USA
Agenda:
6:00 PM - 6:30 PM - Registration Networking
6:30 PM - 9:00 PM - Dinner
7:00 PM - 9:00 PM - Featured Speaker Welcome: Dave Skibiniski, President and CEO of QuantumMethod
Event Registration:
Member Fee - $65.00 Discounted Price ($55.00) If Registered By: Wednesday, November 14, 2007
Non-Member Fee - $75.00 Discounted Price ($65.00) If Registered By: Wednesday, November 14, 2007
Student Fee - $60.00 Discounted Price ($50.00) If Registered By: Wednesday, November 14, 2007
Refund Policy - NO REFUNDS
Register for this Event Today!
*Please note that all event sales are final, and a full or partial refund WILL NOT be available to individuals who are unable to attend due to outside factors.
