As the nation's second largest city, and number one gateway to California, Los Angeles is a brand recognized around the world. But in a place as geographically and culturally diverse as Los Angeles, what is the defining message that drives tourism and outside investment? LA's Convention and Visitors’ Bureau, LA INC, will share its insight into destination and tourism marketing.
Patti MacJennet, Senior Vice President of LA INC will discuss her unique expertise in evolving a brand campaign, extending brand reach internationally, teaming with tourism distribution hubs, cooperative marketing, and seeking out non-traditional partners.
PATTI MACJENNETT Senior Vice President LA INC. The Los Angeles Convention and Visitors Bureau
Patti MacJennett is senior vice president, marketing for LA Inc. The Los Angeles Convention and Visitors Bureau and is responsible for the bureau’s worldwide marketing division.
A 20-year veteran of the tourism industry, MacJennett began her career in hotel sales and trade show management before joining the San Francisco Convention & Visitors Bureau (SFCVB) as head of their tourism division. She later became a partner of a tour wholesale firm. MacJennett worked in London for the United States Travel and Tourism Administration prior to joining LA INC.
As senior vice president, MacJennett oversees the strategic direction of LA INC’s marketing division, including the bureau’s domestic and international advertising, promotions, branding, public relations, strategic partnerships, cultural tourism and Web marketing initiatives. She also oversees the bureau’s worldwide tourism offices in Europe, Asia Pacific and the Americas .
MacJennett serves in a leadership capacity with the California Travel and Tourism Commission and has also held leadership positions on the boards of the Pacific Asia Travel Association (PATA) and the Travel Industry Association of America (TIA).
A native of California with a Bachelor of Arts degree from Arizona State University, MacJennett is a graduate of the Stanford Executive Program.
Partnering with Los Angeles
As the nation's second largest city, and number one gateway to California, Los Angeles is a brand recognized around the world. But in a place as geographically and culturally diverse as Los Angeles, what is the defining message that drives tourism and outside investment? LA's Convention and Visitors’ Bureau, LA INC, will share its insight into destination and tourism marketing.
Patti MacJennet, Senior Vice President of LA INC will discuss her unique expertise in evolving a brand campaign, extending brand reach internationally, teaming with tourism distribution hubs, cooperative marketing, and seeking out non-traditional partners.
PATTI MACJENNETT Senior Vice President LA INC. The Los Angeles Convention and Visitors Bureau
Patti MacJennett is senior vice president, marketing for LA Inc. The Los Angeles Convention and Visitors Bureau and is responsible for the bureau’s worldwide marketing division.
A 20-year veteran of the tourism industry, MacJennett began her career in hotel sales and trade show management before joining the San Francisco Convention & Visitors Bureau (SFCVB) as head of their tourism division. She later became a partner of a tour wholesale firm. MacJennett worked in London for the United States Travel and Tourism Administration prior to joining LA INC.
As senior vice president, MacJennett oversees the strategic direction of LA INC’s marketing division, including the bureau’s domestic and international advertising, promotions, branding, public relations, strategic partnerships, cultural tourism and Web marketing initiatives. She also oversees the bureau’s worldwide tourism offices in Europe, Asia Pacific and the Americas .
MacJennett serves in a leadership capacity with the California Travel and Tourism Commission and has also held leadership positions on the boards of the Pacific Asia Travel Association (PATA) and the Travel Industry Association of America (TIA).
A native of California with a Bachelor of Arts degree from Arizona State University, MacJennett is a graduate of the Stanford Executive Program.
Details
When: Thursday, October 18, 2007 6:00PM - 9:00PM PT
Where: UCLA Faculty Center 480 Charles Young Dr. Los Angeles, California 90095 USA (310)-825-0877
Agenda:
6:00 PM - 6:30 PM Resistration Networking
6:30 PM - 9:00 PM Dinner
7:00 PM - 9:00 PM PATTI MACJENNETT Senior Vice President LA INC The Los Angeles Convention and Visitors Bureau
Event Registration:
Mamber Fee $60.00
Discounted Price If Registered By Refund Policy $50.00 Wednesday, October 17, 2007 No Refunds
Non-Member Fee $70.00 Discounted Price If Registered By Refund Policy $60.00 Wednesday, October 17, 2007 No Refunds
Student Fee $54.00 Discounted Price If Registered By Refund Policy $44.00 Wednesday, October 17, 2007 No Refunds
Register for this Event Today!
*Please note that all event sales are final, and a full or partial
refund WILL NOT be available to individuals who are unable to attend
due to outside factors.
