2nd Annual London Networking Mixer In LA

Thursday, November 17 from 6:30-9:00PM

When:
Thursday, November 17, 2011
6:30pm - 9:00pm
Pacific Time Zone

Where:
London West Hollywood Hotel
1020 North San Vicente Boulevard
West Hollywood, CA 90069
(310) 854-1111
www.thelondonwesthollywood.com

Event Registration:
Complimentary

Parking:
$5 Valet Parking with validation

Can we count you in? 

Join your fellow marketers at this month’s “Idiot” mixer at the Village Idiot on Melrose.

Thursday, October 20 from 6:30-9:00PM

When we say ‘idiot’, of course we aren’t talking about marketers.  Nothing is further from the truth – marketers are among the cleverest and most creative people in the history of business!  We're referring to the Village Idiot, a friendly neighborhood gastropub on Melrose.  We’ll enjoy some wonderful craft beers and delicious fare in a lively setting.

The name of the venue will be the only reference to sub-par intelligence during the evening – you will be in the company of some of the brightest business minds around as you network with your fellow LA professionals.

We hope to have you, your mind, and your business cards there!

When:
Thursday, October 20, 2011
6:30pm - 9:00pm
Pacific Time Zone

Where:
The Village Idiot
7383 Melrose Ave.
Los Angeles, California 90046
(323) 655-3331
www.villageidiotla.com

Event Registration:
No Charge

Parking:
Valet Parking and Street Parking

Featuring Mark Jeffery, Senior Lecturer of Executive Programs, Kellogg School of Management and Managing Partner, Agile Insights

Today's marketing professionals are charged with doing more with less while driving revenues and profitability. To effectively accomplish this challenging mandate, it is critical to understand how data driven marketing has emerged as the newest strategy for delivering greater marketing ROI. Join author, researcher, and professor Mark Jeffery from the Kellogg School of Management to learn the results of the latest ground-breaking research and gain valuable insights from his new book, Data-Driven Marketing - The 15 Metrics Everyone in Marketing Should Know.

Four specific outcomes you will learn by attending this event are:

• The difference between the leaders and laggards based on Kellogg research of 250 firms capturing $53 billion of annual marketing spending
• How to optimize the spectrum of marketing activities including brand and direct marketing
• Agile marketing – how designing agility into campaigns dramatically improves performance
• How to leverage social media and the web to amplify campaign performance

Marketers in both large and small organizations should attend this event to learn effective ways to improve the performance of their marketing.

The presentation will highlight the approaches of the world's leading brands including Microsoft, DuPont, DSW, Philips, Google, Navistar, and Porsche.

About the Presenter: 
Mark Jeffery is the Director of Technology Initiatives and Senior Lecturer in the Center for Research on Technology and Innovation at the Kellogg School of Management, and the Managing Partner of Agile Insights LLC a marketing and technology consultancy.

Mark directs multiple Kellogg executive programs including Strategic-Data Driven Marketing and Driving Strategic Value from IT. He also teaches in the Kellogg executive MBA program and in many custom executive programs at organizations including Microsoft, DuPont, Sony, Nissan, and Philips. He has also designed and delivered best practice workshops to Blue Cross Blue Shield Association executive leadership team and the US Department of Veterans Affairs managers. 

Consulting clients include Microsoft, Dow Chemical, Teradata, Mayo Clinic, The McGraw-Hill Companies, Navistar, Waste Management, Blue Cross Blue Shield Association, AAA Northern California, CCCIS, US Department of Veterans Affairs, and the US Navy e-Business Operations Office. 

Mark holds a PhD in theoretical physics from Drexel University (1991) and an MBA from the Kellogg School of Management (2001).

Luncheon Details: 

WHEN:
Wednesday, September 14, 2011
11:30am-1pm

SCHEDULE:
11:30am–12:00pm  -  Networking
12:00pm–1:00 pm  -  Lunch and Speaker Presentation

LOCATION:
Louise’s Trattoria
10645 West Pico Boulevard
Los Angeles, CA 90064
(310) 475-6084

PARKING:
Street metered parking (coins/credit cards) or neighborhood two-hour street parking

EVENT REGISTRATION:
$15.00 – Students with RSVP (must bring student ID to event)
$20.00 – AMA Members with RSVP
$25.00 – Non-Members with RSVP
$30.00 – Walk-in without RSVP (Seating is limited: first come, first served) Cash only.

A dramatic shift in business and technology is taking place as the Social Web (Web 2.0) evolves into the Semantic Web (Web 3.0). Networks link spartphones, in-car computer, televisions, and home media networks. Integrated marketing campaigns feature an enticing mix of content and location based information highly targeted to preferences and consumer habits.

Join us for the timely 6 hour seminar on the concepts, current systems and forecasting the impact of Web 3.0 on marketing, advertising and business models.

Saturday August 27th 9am-4pm. UCLA Extension Lindbrook Center Room 209, 10920 Lindbrook Drive Los Angeles, CA 90024

Charles G. Hollins, Technical Project Manager, Content and Monetization. Mr. Hollins has extensive experience with web technology and digital media and has worked with such organizations and companies as the County of Los Angeles, the United Nations World Food Program, and Fox Interactive Media.
Specific topics, that will be covered include:

• Recognizing a poorly constructed website
• Researching and asking the right questions
• Targeting the message
• Enhancing the visual design

Kayvan Mott, a graduate of the UCLA Design/Media Arts program, will be presenting the workshop Kayvan started out designing brand identities in the TV/broadcast industry for companies like Disney, MTV, and the Discovery Channel. He is currently VP of Marketing for Infinite Communications, an internet marketing, design, and PR firm in Sherman Oaks, CA. Kayvan is responsible for creating/executing social media campaign strategies and overall creative direction for client logos, websites, and other print graphics.

WHEN:
Saturday, August 27, 2011
9am-4pm

WHERE:
UCLA Extension Center
Lindbrook Center
Room 209
10920 Lindbrook Drive
Los Angeles, California 90024

ATTIRE:
Business Attire

EVENT REGISTRATION:
Members: $10
Students: $10
Non-Members: $15

Would you like to savor a complex glass of fine wine while having the opportunity to mingle with your fellow L.A. marketing professionals? Check out our wine tasting mixer - the August Networking and Happy Hour event is at Silverlake Wine.

August Wine Tasting Mixer

Thursday, August 18 from 6:30-8:30PM

The focus of this unique store is boutique, small production, high quality, artisan wines in all price ranges from around the globe. It also has an interesting selection of micro-brew beer and sake.

When:
Thursday, August 18, 2011
6:30pm - 8:30pm

Where:
Silverlake Wine
2395 Glendale Blvd.
Los Angeles, California 90039

Do you enjoy the deep, rich taste of a superior craft beer? Or would you prefer to savor a complex glass of fine wine? No matter your taste palette, we have an event this month that is right up you alley. Check out these two mixers where you will have the opportunity to sample some fantastic beverages while networking with your fellow LA marketing professionals.

SoCalAMA meet-up at the LA Craft Beer Crawl, Downtown LA:

Saturday, August 13 from 3:00-8:00PM

• This distinctive event boasts well over 50 craft beers across 7 different bars and restaurants all within walking distance in Downtown LA. Some of the top brewers in the country will be featured.
• VIP or General admission tickets must be purchased at lacraftbeercrawl.com
• SoCalAMA meetup locations and times:
  • VIP ticket holders @ 7 Grand (515 W 7th Street, downtown LA) from 1:30-1:45 at entrance
  • General Admission ticket holders @ Chipotle (corner of 7th and grand, between caseys and 7 grand) from 3:30-3:45 at entrance