When making buying decisions, consumers rely on word of mouth far more than any other information source. In 2001, the company BzzAgent was created to offer pioneering services that enable marketers to accelerate and measure word of mouth, while giving consumers entertaining ways to sample new products and influence brands. Since the company’s inception, it has executed 1000+ word of mouth and social media programs for hundreds of major brands.
SoCalAMA is presenting a podcast featuring an exclusive interview with Dave Balter, the Founder and CEO of BzzAgent. Dave is also the co-founder and current executive council member of the Word of Mouth Marketing Association. He is a well-known international speaker and a recognized expert on the topic, having published two books, Grapevine: The New Art of Word of Mouth Marketing and The Word of Mouth Manual, Volume II. BzzAgent has provided word of mouth services to many Fortune 500 companies and has been featured in The New York Times, The Wall Street Journal, and The Economist.
In the interview, Dave clarifies what word of mouth and viral marketing are, provides valuable tips on how to harness, amplify and improve it, and identifies the best methods to track the results. As an added bonus, Dave is offering a complimentary copy of his e-book "Word of Mouth Manual Volume II" for download at no charge. Take advantage of these unique learning opportunities to discover how to leverage the power of word of mouth to improve marketing efforts and grow business.
To download Dave's e-book "Word of Mouth Manual Volume II" click here.
Listen to this Podcast Interview:
Speaker: Dave Balter, Founder & CEO of BzzAgent
Host: Kamer Yuksel, VP Strategic Alliances, SoCal AMA
Learn to Grow a Successful Business That Cares
Hear the Care.com story and discover the inside tips for its success
Care.com is an online service that gives people a simple way to find qualified caregivers in their area including babysitters, nannies, pet sitters, tutors, housekeepers and more. Care.com was founded in 2006, and the following year, the company was recognized by the Stevie Awards for Women in Business as Best New Company of the Year. The company has since kept growing rapidly, and is now in more than 40 metropolitan areas across the US.
SoCalAMA is pleased to have the opportunity to present a podcast featuring an exclusive interview with Sheila Marcelo, Founder and CEO of Care.com. Sheila tells the Care.com story including:
how her personal challenges inspired her to start the company
the importance of creating and executing a sound business plan
marketing approaches for growing a start-up
tips for anyone considering entrepreneurship
Listen to this Podcast Interview:
Speaker: Sheila Marcelo, Founder & CEO of Care.com
Hosts: Kamer Yuksel, VP Strategic Alliances, SoCal AMA Bianca Philippi, President, SoCal AMA
Speaker Bio:
Sheila is a leading expert on providing families with care planning advice, having appeared on NBC's "Today Show," CBS's "The Early Show" and "ABC News Now." Additionally, she has been featured in media outlets including The Boston Globe, Redbook and Working Mother. Prior to Care.com, Sheila served as an executive at several successful internet companies including: Upromise.com, an online service helping families save money for college; and TheLadders.com, an online service helping people find jobs. Sheila graduated magna cum laude from Mount Holyoke College while juggling an economics major and raising her oldest son. She went on to pursue dual degrees from Harvard Business School and Harvard Law School, graduating with honors.
Listen to this Podcast Interview: 
Listen to this Podcast Interview: 
