Southern California Chapter of The American Marketing Association

Market Your Life

Southern California Chapter of the
American Marketing Association

13029a Victory Blvd #377, North Hollywood, CA 91606
Phone: (818) 641-4001
Fax: (818) 301-2230

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         Resources

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March 20, 2008
The Crucial First 100 Days of a New CMO or Marketing Leader


Downloads:

Meeting Details | Scott Hamilton's Presentation

 

February 21, 2008
SoCal AMA Research Roundtable Series
   
Downloads: 

Meeting Details		  

 

February 12, 2008
Advance Your Career Potential at “Career Moves 2008”.
   
Downloads: 

Meeting Details		  

 

January17,2008 
Southern California American Marketing Association kicks off  2008 with Workshop by former Chairman/CEO of Publicis Worldwide
   
Downloads: 

Meeting Details		  

 

December, 2007
   "SoCal AMA partners with DMA and WITI for 2007 Holiday Party
   at Disney Studios"
   
Downloads: 

Meeting Details		  

 
November, 2007   "Feasibility Analysis:
  Don't Make a Blind Recommendation, Make The Right One"
   
Downloads: 

Meeting Details

Meeting Notes

 
 
October, 2007  "Travel and Tourism Marketing"
   
Downloads: 

Meeting Details		  
 September 20, 2007                          "Marketing to India"
Downloads:

Meeting Details		  
 
July 19, 2007
 "Agenda / Meet The New Board"

Downloads:

Meeting Details
 
June, 21 2007
 "Using Emerging Technologies Effectively"

Downloads:

Meeting Details
 
May 17, 2007
 "Small Business Marketing: Competing on More than Price"

Downloads:

Meeting Details
 
April 19, 2007
 "Niche Marketing: How Subaru Breaks through the Clutter"

Downloads:

Meeting Details
 
March 16, 2007
 "Building a Prospecting Engine to Give Your Sales Team Qualified Prospects They Can't Wait to Meet!"

Downloads:

Meeting Notes
 
February 22, 2007
 "From Names to Power Brands:
The Role of Strategic Planning in Product Naming"

Downloads:

Meeting Notes | Kate Bristow's Presentation
 
January 18, 2007
 "Seven Types of Marketing Champions: Which Are You?"

Downloads:

Meeting Notes | Roy A. Young's Presentation
 
December 8, 2006
 "LA Marketing & Technology Holiday Mixer"

Downloads:

Meeting Notes
 
November 16, 2006
 "The Latest Trends in the Hispanic Consumer Market"

Downloads:

Meeting Notes | Carl Kravetz - Latino Identity
 
September 21, 2006
 "Tweens and Teens:
How the Next Generation is Changing Marketing"

Downloads:

Meeting Notes
 
August 24, 2006
 "L.A.'s Premier Southland-Wide Networking Event:
Red Hot Marketing Connections 2006
4th Annual Joint Mixer of Marketing Organizations"

Downloads:

[none]
 
July 20, 2006
 "Perspectives on Marketing in China:
In an overview of change in the international corporate landscape, and why adapting to these changes is essential ot the health of your organization."

Downloads:

Presentations: Robert McGarvey | Andrew Pan | Goh Teow Tin | J.M. Zylberman

Meeting Notes
 
June 15, 2006
 "Waiting for Your Cat to Bark?
Persuading Customers When They Don't Respond to Traditional Marketing"

Downloads:

[none]
 
May 18, 2006
 "Mobile Content Marketing: Gaining Brand Awareness through Anytime, Anyplace Marketing!"

Downloads:

[none]
 
April 20, 2006
 "Converting Web Site Visitors to Leads and Customers:
Increase Your Conversion Rate with Actionable Marketing Strategies!"

Downloads:

Presentations: Steven Katz | Rhonda Gilligan | Oliver Chaine

Sales Builder Case Study
 
March 14, 2006
 "A Glimpse Into The Future:
Economic Foresight You Can Take to the Bank!"

Downloads:

Edward Leamer's Presentation
 
March 9, 2006
 "Does Super Bowl Advertising Really Work?"

Downloads:

Doug Schumacher's Presentation
 
February 16, 2006
 "Secrets of Successful Direct Response TV:
What All Marketers Need to Learn from DRTV Branding and Salesmanship "

Downloads:

Doug Garnett's Presentation
 
January 19, 2006
 "Internet Marketing Intensive:
Revealed: Today’s Hottest Strategies and Techniques for Converting Customers in Cyberspace and Profiting Wildly!"

Downloads:

[none]
 
November 9, 2005
 "Rich Digital Experiences:
Building Online Sales with Integrated Animation, Video, Sound and Interactivity"

Downloads:

[none]
 
October 19, 2005
 "Launching GreatProducts Faster!
How Winning Companies are Developing New Products in Half the Time Using 'Lean Development Methods' "

Downloads:

[none]
 
September 29, 2005
 "Connecting With the Portable Consumer:
How Wireless Freedom, Time-Poor Lifestyles, and On-Demand Expectations are Creating New Profit Opportunities"

Downloads:

Presentations: Dailey LAB | Dailey & Associates | So. Cal. Broadcaster's Assocation
 
August 25, 2005
 "Red Hot Marketing Connections 2005"

Downloads:

[none]
 
July 20, 2005
 "Brand-Building by Blog (and Gaming, and RSS, and...):
How Innovative Marketers are Generating Brand Buzz and Sales Increases Through High-Velocity Viral Campaigns"

Downloads:

[none]
 
March 9, 2005
 "Art - What's In It For Marketers?"

Downloads:

Presentations: Getty | LACMA | ManOne
 
November 10, 2004
 "Loyalty Marketing: Understanding and Breaking Through Consumer Resistance"

Downloads:

Peter Rose's Presentation
 
March 24, 2004
 "Intrinsic Branding"

Downloads:

Kelly O'Keefe's Presentation
 
February 10, 2004
 "Practical Tips for Real-Life People Management"

Downloads:

Alex Malone's Presentation

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