INDIA: The Market of Tomorrow What will it take to win?
With an economy growing at almost 10%, and major investment firms predicting that it’s poised to become the third largest economy by the middle of this century, India enjoys a youthful, rising middle class that increasingly demands American products and services. Indian industry and governmental organizations spend billions of dollars on fighter planes, power plants, airports, franchising, luxury goods, training services, and the like.
Despite the immense opportunity that India presents, few American marketers understand the fundamentals of the game. What product, price and distribution changes are necessary for success in India? What is unique and different about India? What can an articulated India strategy do for my career?
Experts Gunjan Bagla, and R. Sampath will address these and other questions in an informative and interactive session. Drawing upon their vast experience helping industrial, and consumer clients market, sell and source to India, they will give you the tools not only to get in the Indian game, but to win.
Speaker Bios
GUNJAN BAGLA Gunjan Bagla is Managing Director of Amritt, Inc, Cerrritos, a management consultancy that helps American companies to leverage resources and markets in Asia, primarily India. Amritt's clients include many Global 2000 companies as well as several smaller, growing businesses. He teaches an executive seminar at Caltech, entitled "Doing Business in India: Key Success Factors" as well as a workshop for aerospace companies " Succeeding in India's Aerospace and Defense Market". In 2008, his book Doing Business in 21st Century India will be published by Warner Books. Earlier Gunjan has held management positions in marketing research in the automotive and entertainment industries, in direct marketing using the web at a startup, in corporate marketing at a large maker of personal computers and as an entrepreneur marketing enterprise software.
Gunjan has an MBA with honors from Southern Illinois University and a mechanical engineering degree from the Indian Institute of Technology (IIT) Kanpur. He is a frequent speaker and writer on the subject of globalization and of US-India business.
SAMPATH Sampath heads up Global Sourcing at Quanta Consulting, Inc. Spending a significant part of his time in India & Asia, he provides comprehensive guidance to US companies on their marketing initiatives in India. Sampath has advised US Corporations & private equity firms on their India strategy, outsourcing, partnerships, acquisitions and investments. His industry focus areas are: financial services, banking, credit/debit cards, and technology.
Prior to Quanta Consulting, Sampath held senior management, marketing & technology positions at Capital One, Reuters, and start-ups. His speaking engagements span public policy, marketing strategy & offshoring (also on PBS). He is a member of the US-India High Tech Cooperation Group at the US Dept of Commerce. Sampath holds an MBA from The University of Southern California's Marshall School of Business.