Join the Socal AMA at the 4th Annual Gravity Summit

Social Media for Sports and Entertainment!

Gravity Summit will bring together Hollywood, Sports, and Social Media to discuss the transformation of television, branding, movies, entertainment, games and sports.

Why should you attend?

Come to meet over 300 industry influencers and decision makers from media, entertainment, sports marketing, advertising, technology, digital media, law, financial services, digital and new marketing.

More and more studios, broadcasters, sports teams, and media outlets are adopting social media. Actors, musicians, and sports figures are beginning to manage their own social presence. What does this mean to the current ecosystem? How important is audience engagement in attracting and retaining fans? What’s the role of the agent, manager, brand, and broadcaster? We bring together in one room, for a full day, the media, technology, sports and entertainment companies and influencers who are re-shaping the consumer experience.

Is 2012 the year of Social TV? Will social media in sports & entertainment be able to demonstrate ROI? What about social search, fantasy sports and social media, social gaming? This is the conference that will help you get a jump on the market and your competitors as we all move into the “anytime, anywhere” entertainment universe.

Here’s what you’ll get:
Top speakers from Hollywood, Sports, Social Media, Games, Mobile, Agencies, and Fortune 500 Brands. Lively discussion of the topics you’ll be talking about in 2012: Social TV, Audience Engagement, Community Management, Managing the social ecosystem, brand integration, and much more.

Unmatched access to industry influencers
Peer networking at the luncheon
VIP After Party at the famous Roxy on Sunset so you can keep the conversation going and follow up in real-time

What:
Full Day Conference focused on Social Media for Sports & Entertainment

When:
Wednesday, February 22, 2012
9:00am - 4:30pm

Where:
Covel Commons Conference Center
UCLA Campus (Sunset Village)
200 De Neve Drive
Los Angeles, California 90024

Event Registration:
$315 (includes continental breakfast, lunch, afternoon refreshments and UCLA Extension continuing education units)

Registration at this special price closes February 10th ($90 savings)

Agenda and Speakers:
8:30 AM Registration
9:00 Beverly Macy, CEO Gravity Summit
9:15 Shira Lazar, Host and Moderator, What’s Trending
9:30 Derek I. Smith, S VP Operations Strategy, Fox Filmed Entertainment
9:50 Curt Smith, TEDx Speaker, Founder, Tears for Fears
10:10 Panel: Social TV – Moderator Rich DeMuro, KTLA-TV
• Ann Glenn, Social Media Manager Sony Imageworks
• Matt Meeks, VP Audience Engagement, Warner Bros Television
• Marcelo Guerra VP Digital Marketing, Showtime Networks
10:30 Networking Break
10:45 Actor’s Panel – Moderator, Jeremy Blacklow, Vice President, Media at WhoSay, Inc
11:10 Social ROI Panel, Moderator Ric Dragon, DragonSearch
• Matt Thomas, Director of Business Development, Get Glue
• Radha Subramanyam, Neilsen, Social TV
• Rob Reed, CEO, Moment Feed
• Brandon, Business Development TV Guide.com
11:30 Thomas Suarez, TEDx Speaker, Entrepreneur, Futurist, 6th Grader
11:45-12:30 Gravity Summit, Excellence in Social Media Marketing Awards – Shira Lazar Host
Entertainment: Janina Gavankar “Luna” on HBO’s True Blood
Sports: Warren Sapp Super Bowl Champion Dancing With The Stars Season 7
12:30-1:45 - Networking Lunch
1:45 West Coast VP, PR Newswire
2:00 Fantasy Sports – Hillary Thompson
2:20 Music Panel – Moderator Nic Adler, Owner, The Roxy Theater
3:10 Social Gaming Panel
• Todd Herschberg, President of Quantimark
• Marketing Pauline Malcolm, EVP of Sales @WeeWorld
• Ira Liss, AOK
• Jamison Selby, VP Business Development, SOcialType and International Game Developers Association
3:30 Sports Panel – Moderator, Mark Francis, Coach, UCLA Sports Marketing
• Joel Price, Social Media Manager, San Diego Chargers
• Adam Brady, Director of Publications and New Media , Anaheim Ducks
• Bruce Binkow, Chief Marketing Officer, Golden Boy Promotions
• Brendan Meyer, Director of Social Media, Wasserman Media Group
• Dewayne Hankins, Director Digital Media and Lakings.com , Los Angeles Kings
4:00 Debbie DeGabrielle, Chief Marketing Officer, Visible Technologies
4:20 Tariq Ahmad, Founder, Shadow Sports
4:40 Rodney Rumford, Co-Founder, Gravity Summit, Product Developer, Lockerz
5:30-8:00 AfterParty at The Roxy featuring LIVE Music – Janiva Magness Unplugged

I ♥ Marketing Mixer

As we are very well aware of, Valentines Day is an occasion dedicated to showing that special someone in your life how much you care about him or her. Yes - it is also a big time of the year for marketers!
So let's combine those two motifs and celebrate our wonderful profession with our 'I Heart Marketing' mixer later that week on Thursday February 16. And in the spirit of the official Valentine color, what more appropriate place to go then PINK Taco!

Pink Taco is famous for putting a California spin on traditional Mexican dining and drinks. A mega-hip Mexican cantina, Pink Taco is a happening hotspot creatively decorated with classic low-rider bicycles, unique tables that leave guests’ feet dangling, and an assortment of authentic Mexican craftwork. The atmosphere features hip tunes in the unique settings throughout both the lively indoor dining space and outside on the relaxing patio.

Join us - let's celebrate our passion for the most awesome profession ever!

WHEN:
Thursday, February 16, 2012
6:00 PM - 9:00 PM

WHERE:
Pink Taco
Century City
10250 Santa Monica Boulevard
Los Angeles, CA 90067
(310) 789-1000

Agenda: Networking and happy hour

Parking: Underground garage, first 3 hours free

Cost: No charge

American Marketing Association

75th Anniversary

Join us in celebrating the 75th Anniversary of one of Southern California's most prominant professional marketing networks! With music, guest speaker, networking, learning and good times, the only thing this event doesn't have is unlimted space so be sure to mark your calendars!

WHEN:
Thursday, April 12, 2012
6:30 PM -

Here is to 75 years of making it happen!

Stay Passionate!

More details to come as the event approaches.

SoCal AMA Presents: Terri Horton

New You for the New Year

There is someone who can help you get that cool new job, win the coveted promotion, or take your business to the next level. The good news is – that person is YOU… but a more effective and focused version of yourself.

The better news is that you already have many of the skills and talents that you need to make things happen – they just need to be unleashed. SoCalAMA is presenting Terri Horton's Personal Branding and Career Reinvention Workshop. This unique session can help you identify all those special qualities that you possess and harness them to propel you to significant advancements in your career or business.

Topics include:
-Navigating the current employment environment
-Understanding the process of career transition and reinvention
-Identifying transferable competencies and skills
-Re-framing your background and building your personal brand
-Filling knowledge and expertise gaps
-Moving into new functional areas
-Changing to new industries
-Connecting your passion to your reinvention
-Learning the entrepreneurial approach – using your skills and expertise to build a consulting practice
-Transitioning from full-time to contract and freelance
-Preparing for the work environment of the future

Sign up now and get on the path towards becoming that person that you always knew you could be. Registration is open until Thursday, January 26 - be sure to reserve your space!

WHEN:
Saturday, March 24th, 2012
9:00am-1:00pm

WHERE:
UCLA Extension
261 S Figueroa St
Los Angeles, CA 90071

Agenda: Four hour personal branding seminar with continental breakfast and refreshments served

Parking: Street parking; parking structure at 757 Flower Street (across from Macy's) for $7; Figueroa Courtyard for $13

Cost: $120 members and students; $150 non-members

About Terri Horton:

The Founder and CEO of TLT Consulting Services, Terri L. Horton, MBA, MA, has over 20 years experience at the publisher, director and manager and consultant level in marketing, advertising, sales, product development, brand-building and organizational development with some of the nation's largest Fortune 500 media companies. Her experience spans print, online, interactive, mobile, niche and television advertising mediums. Throughout her career, Horton has interviewed thousands of candidates, managed, coached, mentored and provided career guidance and strategies for individuals across a wide spectrum of organizational levels and functional areas. Horton also consulted for a global executive search firm and provided consultative talent acquisition and retention solutions to Fortune 500 clients and worked exclusively with executive-level candidates to strategically identify top-tier leadership opportunities. For more information visit www.tltconsultingservices.com.

Horton holds a MBA in Marketing, a Master of Arts in Organizational Management and is completing a Doctorate degree in Business Administration with a specialization in leadership, sustainability and change management. Horton is a marketing advisor for a global consulting firm, has held board of director positions for national and regional non-profits and for one of California's largest chambers of commerce. She is an advisory board member for the school of business at the CSU level and is an adjunct faculty instructor for several private and public universities. She is a member of the American Marketing Association, Institute of Management Consultants, Human Capital Institute, International Association of Coaches and Teachers Without Borders.

Registration link on its way